Birmingham In Person Meeting – 23rd May 2024 (Evening)

Our next Birmingham Dynamics 365 & Power Platform User Group meeting will be on Thursday 23rd May from 6:30 pm until 9:00 pm at the Wesleyan Building.

Speaker(s) One: Anna Ovchynnikova and Gennadii Armashula

Speaker Bios: Anna Ovchynnikova, PhD is the CPO at Accton, where she is developing new ideas on increasing user adoption of analytics and improving BI operations and governance. Before joining Accton, Anna worked in the data and analytics area for 12 years as a business analyst and project and product manager. Anna is a regular event speaker, including IRM UK data and analytics conferences, roundtables at Cranfield School of Management and others.

Gennadii Armashula is the CEO at Accton. His experience covers over 70 client assignments in business intelligence, data warehousing, and information governance domains. Gennadii writes and speaks on data and analytics topics and has more than 10,000 followers on LinkedIn.

Title: Power BI Usage Analysis: A practical approach to measuring and improving BI performance

Description: Achieving success with Power BI within an organisation goes beyond the initial implementation and maintenance. We must ensure it’s properly implemented, widely adopted, and effectively used to unlock its full strategic potential. In their presentation, Anna and Gennadii will discuss how BI teams can analyse Power BI usage data to provide a solid ground for optimising the Power BI environment and facilitate a wide range of data and analytics initiatives.
They will share the fundamental questions that usage analysis should answer, the key metrics and KPIs to be tracked, and actionable strategies to transform the Power BI experience.

To demonstrate their approach, Anna and Gennadii will introduce a comprehensive BI usage analysis dashboard tightly integrated with Power BI via standard APIs.

Speaker Two: Mark Cotton and Bart Van Es

Title: From a voice call to pertinent activities seamlessly with AI

Description: Mark Cotton and Bart Van Es from Mercury xRM will demonstrate a real world use of AI and how it is used to increase productivity and accuracy.
They will show how a Teams call from within the Dynamics Sales Hub is transcribed, passed to AI to be summarised, and then finally how that summary is used to create activities that are pertinent to the voice conversation.

We are always looking for people passionate about Dynamics 365 and the Power Platform to present at our events. If you would like to speak at any of our future events please register here.

We strongly encourage you to arrive early to meet other user group members. We will be providing food and refreshments and you are welcome to stay afterwards for a chat!


Please let us know whether you can attend through Meetup.


The B4 Parking car park is just around the corner from Wesleyan. Map to B4 Parking:


Wesleyan Building
Colmore Circus
Birmingham, B4 6AR


If you would like to host or speak please get in touch with the organizers either via our LinkedIn pages:

Neil Parkhurst | LinkedIn

Imtiaz Hussain | LinkedIn

Jeewan Bahra | LinkedIn

By completing this form,

Or at [email protected]


  • Time : 6:30 pm - 9:00 pm (Europe/London)
  • Venue : Wesleyan Building, Colmore Circus Queensway, Birmingham, B4 6AR

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